Full Download Research Frontiers on the International Marketing Strategies of Chinese Brands - Zuohao Hu | ePub Online

Full Download Research Frontiers on the International Marketing Strategies of Chinese Brands - Zuohao Hu | PDF

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model.

Title : Research Frontiers on the International Marketing Strategies of Chinese Brands
Author : Zuohao Hu
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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